At Wiseplan, we have more than 12 years of experience ensuring the cultural fit of executive candidates throughout the selection and onboarding process. However, the guidance and practices associated with leadership roles directly influence the implementation of the organization's culture and the strengthening of the employer brand in the medium and long term.

Organizations with a strong and recognized employer brand can reduce employee turnover by up to 28% annually.

And it is in the medium and long term that employer branding— represented by the perception that current and future employees have of an organization—becomes critically important, as it has been shown that organizations with a strong and recognized employer brand can reduce employee turnover by up to 28% annually.

The employer brand is a source of competitive advantage that impacts not only its stakeholders at the service/product level, but also stakeholders in the labor market, attracting the best talent available.

How can you strengthen your employer brand?

Steven Covey said it best: "The only sustainable competitive advantage is one that comes from a high-trust organizational culture centered on principles, with people committed to aligning with a common vision."

The foundation of an employer brand is organizational culture, where the daily habits of its employees are closely linked to corporate values.

The employer brand is strengthened from within the organizational culture through a defined value proposition with tangible and intangible benefits that motivate employees, aiming to make the organization a comparatively attractive place to work.

The implementation of actions, through the improvement of the employee experience, results in the defense and promotion of this experience by the employees themselves in the labor market.

Leadership style, industry and market type, level of technological development, and the organization's history and expectations should be considered highly critical factors that contribute to strengthening the employer brand.

We can therefore conclude that an employer brand is a strategic element that must be implemented with the commitment of the entire organization through the role of its leaders, who are the true benchmark of the culture that contributes to the organization's employer brand on a daily basis.

At Wiseplan, we specialize in executive search for specialized professional positions at the management and/or strategic level who will be the vehicle for your employer brand.

You can contact us directly at:
. The alternatives available onour website
. In person at Los Militares 5953, office 1208, Las Condes, Santiago, Chile.
. Or by phone (+56 2) 3224 6860 and email: contacto@wiseplan.cl

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